Why Publishing Is The Fifth "P" Of Marketing
This article does a nice job of summarizing the importance to you as a marketer to start publishing content.
View ArticleAd Budgets Increase Slightly, With Need For More Content
With the US municipal water and wastewater market starting to accelerate, you’re going to want to double-down on your marketing to get in front of the emerging repair and replacement projects.
View ArticleUse Images (Not Just Words) to Turn Your Distracted Visitors into Engaged...
There are lots of articles being written about creating engaging content which is at the heart of brand publishing. In the water industry, our marketing content often falls into one of two camps.
View ArticleWHAT IS BRAND PUBLISHING?
Brand publishing is a marketing strategy designed to deliver informative or educational content to customers rather than pushing or interrupting them with direct sales or promotional messages. It’s...
View ArticleIf You Want Your Buyers To Listen, Don't Be A Talking Billboard
How many times have you seen a company in our market announce they have made a sale, signed a partnership, received an award, or promoted someone? Now, unless you knew the person who got that promotion...
View Article7 Content Marketing Insights Every Manufacturer Should Know
This article reviews some recent findings from a B2B marketing survey of manufacturing companies.
View Article3 Emotions Content Can Evoke To Drive Action
Creating content and brand publishing pieces that resonate with a water or wastewater professional is, if nothing else, a lesson in psychology.
View ArticleHow To Create A Visual Brand And Fight The Dark Forces
As important as it is to start investing your marketing time and energy into generating more educational and informative content to win the hearts and minds of the water industry, it’s equally...
View ArticleConsumer Survey Reveals The Efficacy Of Inbound vs. Outbound
Have you ever wondered how to balance your traditional outbound, interruptive marketing tactics with the plethora of modern inbound marketing tactics such as reader-centric content creation.
View ArticleInformation Overload Makes It Harder To Reach Water Equipment Buyers
When I was born in the 1970s, most people were exposed to about 500 marketing messages per day. Think about that for a second. 500 messages seems like an enormous amount of information to consume,...
View ArticleSpeaker
In the water and wastewater industry, utilities are increasingly wary of companies trying to sell them anything new. This often results in companies not buying valuable new products or services because...
View ArticleMind The Gap - The Role That TRUST Plays In Your Growth Potential And How To...
We live in a world that is constantly communicating. Much of this so-called communication is unfortunately nothing more than companies and people promoting their own greatness. In reality, they are not...
View ArticleGoToMeeting Utilizes Brand Publishing
You may have used GoToMeeting software in your own world to conduct virtual meetings with remotely-located coworkers, partners or customers. The webinar and remote meeting provider really understands...
View ArticleWhy Social "Helping" Beats Social Selling
Although this article focuses specifically on the use of social media, it does a great job of explaining how much the buyers journey has changed over time and how important the provision of help is to...
View ArticleWhat Effective B2B Content Marketing Looks Like [New Research]
The Content Marketing Institute offers a treasure trove of material - articles, infographics, and more - explaining the benefits of creating valuable, reader-centric content.
View Article3 Brand Publishing Observations From WEFTEC 2015
I recently returned from attending the Water Environment Federation’s annual Technical Exhibition and Conference (WEFTEC) in Chicago, IL.
View ArticleA Follow-Up Strategy for Content Syndication Leads
Educating your sales team on how to effectively follow-up on leads derived from content is critical in gaining support for your content marketing efforts.
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